News

September 2008—BNA's Patent, Trademark & Copyright Journal—“First Sale Doctrine Does Not Cover Copies Made and First Sold In Foreign Jurisdiction”
  “Intellectual property lawyer Adrian Pruetz of the Pruetz Law Group, El Segundo, Calif., hailed the decision as "a significant victory for brand owners. The Ninth Circuit's decision vindicates the right of a brand owner to control the distribution of its copyright-protected products...an additional level of protection against gray market goods." DOWNLOAD PDF

August 2008—The National Law Journal—“IP Litigator Renata A. Guidry Joins Pruetz Law Group”
  “IP and technology litigator Renata A. Guidry joined El Segundo based Pruetz Law Group. Guidry works on patent, trademark, copyright and false advertising litigation…”

August 2008—NAMWOLF Press Release—“NAMWOLF Welcomes Pruetz Law Group LLP to Its Law Firm Membership”
  “NAMWOLF is pleased to have Pruetz Law Group join our membership…another great firm member with such a depth of trial experience.” DOWNLOAD PDF

June 2008—IP Law 360—“Payless Settles K-Swiss Trademark Suit For $30M”
  “Collective Brands [owner of Payless] has also agreed to stop making, advertising or selling footwear that is “confusingly similar to that sold by…K-Swiss…all restrictions will be incorporated in a consent decree and permanent injunction. K-Swiss is represented in this matter by Pruetz Law Group LLP…”

June 2008—Chambers & Partners U.S.A.—Pruetz Law Group LLP Is Top-Ranked Law Firm
  “When it comes to trademark litigation, there is no question that Adrian Pruetz is one of the top ten nationally, according to interviewees.”

May 2008—IP Law 360—“Judge Rules Stanford’s HIV Test Patents Obvious”
  “A federal judge has invalidated three Stanford HIV monitoring patents that the university asserted in a patent infringement suit against Roche…Roche is represented in the matter by [lead counsel] Pruetz Law Group LLP.”

February 2008 –Adrian M. Pruetz Named by Los Angeles magazine and IP Law & Politics to Southern California Super Lawyers list.

December 2007—The Recorder, “Family Business—A Mother And Daughter Leave Top Firm To Open Their Own Shop.” DOWNLOAD PDF
  LOS ANGELES — As the one year anniversary nears, the mother-daughter firm has more work than it can handle…

June 2007—Planning & Environmental Law, “Transfer of Development Rights Turns 40” by Rick Pruetz and Erica Pruetz
  “…when government action has divided contiguous property under single ownership into separate zones and has restricted development in one of those zones, a provision allowing some transfer of development rights from the restricted property or awarding compensating densities elsewhere may preclude a finding that an unconstitutional taking has occurred.” (Aptos Seascape Corp. v. Santa Cruz County)

May 2007—Entrepreneur.Com, “The Lawyers”
  “Pruetz Law Group LLP…is a peer-reviewed, AV-rated firm with a winning track record and years of experience in high profile litigation.  They specialize in intellectual property and business litigation.”

April 2007—Los Angeles Business Journal, “Mother-Daughter Team Spins Off From Quinn Emanul”
  We’re in a position now where we can take cases where the amount at stake is a few million dollars…or where the relief sought isn’t monetary at all, but enforcement cases where you’re looking for an injunction.

February 2007--The Los Angeles Daily Journal, "IP Litigator in First Chair at Own Firm" DOWNLOAD PDF
  "Pruetz is "not afraid to be a very bold litigator and that's the kind of person who does well when they go it alone." -- Carole E. Handler, Foley & Lardner
  "Pruetz is "a fantastic lawyer." -- Daralyn Durie, Keker & Van Nest

February 2007--Adrian M. Pruetz Named by Los Angeles magazine and IP Law & Politics to Southern California Super Lawyers list and Top 50 Female Super Lawyers.

June 2006--The Los Angeles Daily Journal, "Top 75 Women Litigators"
   "Pruetz won her first major plaintiff's verdict in a trade secrets trial. That verdict led to opportunities to represent clients with major brands and valuable patents."

March 2006--The Los Angeles Business Journal, "Who's Who in Law--Intellectual Property Better Bovines, Striped Sweats Enable Pruetz to Burnish Bio"
  "When Adrian Mary Pruetz was in law school...she wasn't thinking about representing clients in cases dealing with cow hormones.  She wasn't thinking about the number of stripes on Nike warm-up pants or diagnosing HIV. But she's been on the front lines of multi-million dollar cases involving all of those subjects."

February 2006--Adrian Pruetz named by Los Angeles magazine and IP Law & Politics as a Southern California Super Lawyer

February 2006--IP Law and Business Magazine, "Stanford University v. Roche Molecular Systems"
  "At the center of the suit between one of America's most prestigious universities and one of the world's largest drug manufacturers is a small war over the ownership of two patents for AIDS diagnostic techniques."
  Lead Counsel for Roche: Adrian Pruetz

December 2005--IP Law and Business Magazine, "Matsushita v. MediaTek et. al"

  "Matsushita accuses MediaTek of infringing three patents containing optical disc drive technology...MediaTek has countersued, claiming that Matsushita's patents are invalid and that [Matsushita] infringes MediaTek's patents on the same technology."
  Lead Counsel for MediaTek: Adrian Pruetz

September 2005 -- The Los Angeles Daily Journal, "Top 75 Women Litigators"
  "Adopting Pruetz's proposed claim construction on critical issues, the court granted summary judgment of noninfringement to Nike...the federal Circuit Court of Appeals affirmed."

May 2005--Daily Journal EXTRA, "Top 30 IP Lawyers"

  "What Genentech really likes about (Adrian Pruetz) is she can identify the key issues that the case will turn on very quickly.  She also never forgets the big picture, that it's about winning the case and what that means for the company and its needs."
  Gary Loeb, Director of Litigation, Genentech.

February 2005 -- Adrian Pruetz named by Los Angeles magazine and IP Law & Politics as a Southern California Super Lawyer

Summer 2004 -- California Business Law Practitioner, “The Whittling Away of Trademark Dilution: The Road to Moseley and Beyond” by Adrian M. Pruetz and Steve Vaughan

  “Moseley’s dizzying analysis of the concept of actual dilution left the federal appellate courts playing hot potato with the federal district courts, and to the extent that the concept has been developed at all, it is principally in the federal district courts.

July 2004 -- Daily Journal EXTRA, "Top 50 Women Litigators"

  "Pruetz also defended Nike against a $40 million design patent case brought by DaDa Footwear, in which she won summary judgment."

June 2003 -- Daily Journal EXTRA, "Top 50 Women Litigators"

  "Adrian Pruetz "says having a rounded, balanced background makes her a more effective litigator because she can relate better to jurors..."

February 2003 -- Daily Journal EXTRA "California's Top 25 Copyright, Trademark and Patent Attorneys"

  "Pruetz is the attorney of choice for toy maker Mattel in its high profile copyright and trademark cases involving Barbie and Hot Wheels brands.  Other clients include Nike, Applied Materials, Siliconix..."

June 2002--The Los Angeles Daily Journal, "Top 30 Women Litigators"

  " 'I think I communicate well with juries,' Pruetz says. Her numerous favorable verdicts prove her right. She recently won a $3.3 million verdict for Mattel in a trade dress infringement case concerning HOT WHEELS packaging."

August 2002 -- Loyola International & Comparative Law Review, "Protecting Car Design Internationally: A Comparison of British and American Design Laws" by Erica J. Pruetz.

 

“…Car designers may soon prefer to protect their designs in Europe and the United Kingdom instead of the United States. Although many of these European laws are recent…it appears likely that the United Kingdom is poised to provide more comprehensive design protection than the United States in the near future.”


July 2001 -- California Lawyer; "Barbie's Bodyguards"

  "Lynch is referring to Adrian Pruetz," the "partner leading IP litigation on behalf of a company renowned for its IP litigation."
  "Other attorneys say they've been stunned by the lawyering they've encountered in Mattel IP cases.  And there's no denying Mattel's litigation success to date."

February 2000 – The Los Angeles Daily Journal, “Viewpoint: Domain Disputes” by Adrian M. Pruetz

  “…in the Internet context, use of a mark as a domain name…enabled an infringer initially to confuse consumers and appropriate the mark owner’s goodwill, even if consumers recognized, after arriving at the infringing website, that they were purchasing products from another.”
 

June 2000 – The Los Angeles Daily Journal, “Two for Teamwork” by Christopher Tayback and Adrian Pruetz.

 

“Jurors form opinions about the attorneys very early. If the team looks disorganized, that negative dynamic will rapidly become part of the jurors’ opinion of the case…There are steps the lawyers can take to make the process smoother and ensure better chemistry in front of the jury.”

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